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Pakistan
Now a Hot Spot for IT Outsourcing !
The biggest boost to Pakistan's efforts to break
into the global IT marketplace came on September 28, when India's
finance ministry announced an income tax of more than 36 percent
on foreign firms with software, R&D and customer service operations
in India. This tax proposal had been in the works since the beginning
of the year and is expected to prompt U.S. firms to follow GE's
lead in selling off assets in India.
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Why is Pakistan the hot new offshore information technology (IT)
destination? This is because of a combination of favorable economic
circumstances. Just when many Western managers are finally becoming
comfortable with the idea of working closely with Indian offshore
outsourcing firm, along comes Pakistan outsourcing services- The
most favourable place for offshore IT outsourcing.
Until recently, the majority of UK and USA companies outsourcing
their customer contact services tended to look to outsourcing companies
in India, since operational costs are lower than in the US, UK and
the rest of Europe. However, continually interrupted power supply
issues, accent issues and a lower productivity rate, are encouraging
organisations to consider Pakistan as the offshore outsourcing service
provider.
Companies who have done outsourcing to India have found that many
sales have been lost and customers dissatisfied, since they are
unable to understand the Indian operators English.
Pakistan is shaking off decades of "also ran" status.
Funds invested into building educational institutions in Pakistan
(when there were not enough jobs to absorb all the graduates from
those institutions) are paying off as Pakistan begins to field a
modern, highly productive labor force that is the envy of more prosperous
but less tech savvy nations elsewhere in the region.
Why IT Outsourcing experts should Care?
Why should the average Western IT professional, businessperson
or IT consumer care? Because we are all going to be buying and using
more IT outputs from Pakistan. To be a smarter buyer and user of
IT products calls for a familiarity with Pakistan, even for those
who do not initially intend to do business with Pakistani firms.
We are all part of a global economy and IT industry of Pakistan
is an increasingly important part of that global economy.
The issues that Pakistan IT outsourcing faces as it gears up for
the global high-tech marketplace are many of the same issues that
both advanced and developing economies face elsewhere in the world,
as both service providers and service consumers. Pakistan IT industry
is making no effort to gloss over its challenges, which makes those
challenges easier to address.
With a population of 160 million and a land area almost twice the
size of California, Pakistan is a smaller and more unified country
than most of its neighbors, which increases that nation's chances
of solving its own problems and avoiding the mistakes that have
plagued neighboring economies.
Any Western business manager who initiated or approved the establishment
of an IT production or R&D subsidiary in India in 2004 could
find that decision to be a career-ending move unless they have built
in financial reserves to accommodate both the tax scheme of September
28 and upcoming taxes still on the drawing board.
A proposal is under consideration in New Delhi to tax activities
conducted over international private leased connections (IPLCs)
that carry most of India's voice and data traffic to and from the
outside world. There is also a proposal to replace state-to-state
customs duties (octroi) with a national value added tax. Both those
tax proposals could be combined into a single scheme.
U.S. IT brokerage firms, their U.S. clients and domestic Indian
IT companies will be largely untouched by the September 28 tax scheme.
But the traditional offshore migration path of outsourcing Latest
News about Outsourcing to an offshore location first -- before setting
up captive operations there -- has been disrupted in India until
economic reforms reduce the role of the Indian government in the
economy and consequently reduce that nation's revenue requirements.
For Westerners with long-standing personal ties to Indian offshore
outsourcing ind, that country's September 28 tax scheme could have
both personal and financial consequences. For new Indian workers
who hoped for a position with a Western firm based in India, that
country's revenue policy will alter careers, lifestyles and futures.
Westerners can pack up and look for other another country to set
up operations. However, what country?
Pakistan's Advantages
IT solutions in Pakistan is the primary beneficiary of India's
decision to tax foreign firms with captive IT solutions in India.
No other economy can match Pakistan's labor pool of educated English-speaking
workers. No other economy can match Pakistan's scalability Relevant
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and low-cost environment.
5 Advantages of IT outsourcing to Pakistan, over outsourcing
to India:
1. Western experience: Executives at IT firms
in Pakistan often have worked and gone to school in the U.S., which
is Pakistan's largest export market. Indian IT firms whose managers
have worked in the West are generally more expensive than similarly
positioned Indian IT firms, without always providing noticeable
differences in program implementation capabilities. The willingness
of Pakistanis to return home from the West stands in marked contrast
to most Indians who arrive for school or work in the West and never
look back.
2. Professionalism and integrity: The personal
integrity of Pakistani IT professionals and managers is easy to
identify and appreciate, especially by Westerners with business
experience elsewhere in the region. However, the relatively open
and trusting nature of Pakistani professionals working in IT firms,
has made them easy prey for Indian IT business brokers who have
managed to cheat several Pakistani IT firms by offering to provide
them with outsourcing contracts in exchange for up-front fees. The
Pakistanis assumed that these Indian IT professionals and business
owners were open minded and charitable for coming to help less experienced
IT companies in Pakistan gain access to international contracts,
until the Indians took their money and disappeared.
3. Higher labor availability: Fewer holidays in
Pakistan means less slippage in staff availability compared to Indian
copmanies. Compared to Pakistani IT companies, IT firms in India
are advised to hire a diverse workforce so that members of one community
can enjoy important festivals while members of other communities
cover the phones and keep production going.
4. Good accents: Pakistan's official language
is English. Only Kolkata (formerly Calcutta) and the Punjabi areas
of India can come close to competing with accents in Pakistan, where
many families speak English at home and where accent neutralization
for non-native speakers of English is substantially easier than
in India. Language skills and accents provide Pakistan with a major
advantage over all other Asian outsourcing destinations.
5. Low cost talent pool: India's top-tier labor
force for IT work has been stretched thin in many areas, especially
Bangalore, where escalating wage rates, turnover and higher outsourcing
prices are reaching critical mass at the same time that the urban
infrastructure Relevant Products/Services from Sybase ASE Linux
Express Edition – FREE has exceeded its carrying capacity.
Annual turnover rates reported to InternationalStaff.net for most
merchant call center Latest News about call center facilities in
India at the beginning of November are approaching 100 percent.
High turnover rates are causing a shift to second tier Indian cities
and to Kolkata. Escalating turnover rates are one of the Indian
outsourcing industry's dirty secrets. In comparison, outsourcing
services of Pakistan's top-tier talent pool is largely untapped
and turnover rates are less than 20 percent.
More reasons to outsource IT services in Pakistan:
Safety and Security:
IT solutions of Pakistan is not without challenges, some of which
are real (improving the telecommunications infrastructure) and some
are exaggerated, especially in terms of the security Relevant Products/Services
from AT&T Network Security Solutions situation. Once you have
lived through a few riots in India, once you have taught yourself
how to quickly turn the lights out and lay down on the floor because
you are afraid of what might come through the window, then Pakistan
doesn't seem so scary anymore.
The biggest danger that Westerners face in South Asia is from automobile
accidents, particularly at night. India has over 8 times the number
of highway fatalities per passenger mile than the U.S.
Shared Roles in IT outsourcing to Pakistan:
Pakistan and the U.S. have similar roles when it comes to human
rights. Both countries are a beacon of safety and a haven for refugees.
The government of Pakistan has not been advertising this fact. The
people who have fled to Pakistan from surrounding countries in the
region have, on a one-to-one personal basis. They are Pakistan's
best ambassadors.
Before making up your mind about IT outsourcing to Pakistan, talk
to people who have left there or have passed through there. Their
origins might be different but their stories are often tragically
similar. Too often, it seems as if they are all reading from the
same script: family members (or themselves) in neighboring countries
who have been victimized, jailed, possibly tortured, relatives killed,
and all survivors traumatized and dispossessed. Pakistan IT companies
welcomes them and serves as a place of safety and security.
From Iran, Afghanistan, India and elsewhere they come, seeking
the same things that immigrants to the U.S. have always sought:
opportunity, liberty, freedom of religion and respect for personal
beliefs.
Americans naturally identify with the underdogs, the runners up,
the people who are trying harder than anyone else to succeed. This
is why many Americans find it easy to identify with Pakistanis.
Increased trade and joint projects between It solutions of Pakistan
and outsourcing companies in India will pull those two countries
together and create incentives for peace. American firms doing business
in one or both countries can contribute to peace through responsible
business practices and the moderating effects that employment and
prosperity provide. This can and should be accomplished when American
firms are allowed to operate on an equal footing with local firms,
which for now only appears possible in Pakistan IT industry.
By Anthony Mitchell
E-Commerce Times
If you are looking to outsource IT services to Pakistan, contact
us to know more: info@sourcesystems.net
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